Churn vs Acquisition Analysis - Freshdesk & Slack InvestigationCustomer & Account Analytics

Task prompt

Please build a case for the CFO on whether our customer acquisition spend is justified given current churn. The growth squad channel has discussions about our ad budget with Google, Apple, and Meta that I need to review. PERSON_106486_NAME was managing the ad spend and I recall mentions of reducing Google budget and turning off Apple ads. I need to understand what the team decided and what numbers were involved and give me summary info about PERSON_106486 . Related to this is that the 5star-squad channel tracks our app store ratings and their impact on install rates. PERSON_106452_NAME (not sure of his other details, check for me) mentioned something about a 15-20% drop in installs tied to negative reviews. I need that context because if bad ratings are suppressing organic installs, it changes the ROI calculation on paid acquisition. On the churn side, I know we have had a wave of account closure requests. Check tickets 1464, 1677, and 1884 along with their history because I want to understand what reasons customers are giving for leaving. Also check Freshdesk for other closure requests so I can gauge volume. After this review , add a note to tickets 1464 and 1884 that says "Flagged for Q1 churn-vs-acquisition cost analysis - Finance review." so we can track which tickets were part of this review.